At Charlotte’s Web, we have a grand vision of a world where people lead healthier lives through the healing powers of botanicals grown in harmony with nature. Our dedication to achieving this goal is reflected in our unwavering commitment to industry-leading standards for product quality, safety, and consistency. We believe that our extracts, which harness the powerful benefits of botanicals, can play a vital role in improving lives naturally. As a B Corp certified company, we are committed to preserving our values of respect and integrity as we continue to grow. We are also proud to partner with like-minded organizations to create meaningful philanthropic partnerships that positively impact the planet and its people. Additionally, our family of brands includes Abacus Health Products, a market leader in over-the-counter topicals, which we are proud to carry as part of the Charlotte’s Web family. If you share our passion for botanics and want to contribute to making the world a better place, we invite you to explore our open positions.
Via MLB.com – On Wednesday, Major League Baseball (MLB) announced an exclusive multi-year partnership with Charlotte’s Web, a CBD company, making it the first major professional sports league to have a sponsorship agreement with a CBD company. As part of the partnership, Charlotte’s Web has launched a new CBD tincture, Charlotte’s Web SPORT — Daily Edge, featuring the MLB logo on the bottle. The product is independently tested and certified by third-party organization NSF Certified for Sport to ensure it meets MLB’s scientific benchmarks and no-banned substances policy.
The partnership is aimed at increasing the visibility of CBD for baseball players and fans, and the co-branded CBD tincture, which will be available on Charlotte’s Web’s eCommerce platform for the 2022 MLB postseason before it debuts in retail sports and health and wellness channels in 2023, aims to benefit athletes’ wellness in four areas: supporting recovery, helping sleep cycles, maintaining focus, and helping them stay calm under pressure. Charlotte’s Web Sport products will also later include CBD gummies, topicals, and oral sprays.
MLB chief revenue officer Noah Garden said in a statement that “Charlotte’s Web products, which receive the NSF Certified for Sport designation, have met the highest safety standards and can be promoted across MLB events and media platforms.” MLB’s VP of drug, health, and safety programs Jon Coyles spearheaded the league’s effort to research CBD and establish ground rules for how it could be brought to baseball. The league opened up NSF-certified CBD sponsorships to the league and the 30 clubs in June.
Charlotte’s Web CEO Jacques Tortoroli said that the partnership is “a natural evolution in the growth of the industry and our business, and in elevating the quality of life for MLB’s players and 180 million-strong community.” The partnership will be promoted through all of the league’s marketing avenues to create awareness and educate players and fans about Charlotte’s Web and CBD, and there will be Charlotte’s Web branding at MLB Jewel Events like the postseason, World Series, All-Star Game, and Home Run Derby.